The CSR Contest: A Great opportunity to do something Great

If you are reading this on the EcoApp, let me tell you where the idea originated.  Maybe, like me, you are in a hurry to jump to the activities section, so I promise not to keep you for long.

EcoApp is a product of passion. A passion shared by three organisations and a Colombian girl named Martha Liliana Marin.

During an annual meeting between regional ESL managers, it was agreed with IH Belfast Direct Paul McMullan that we would run a contest for young people. Furthermore, we wanted to inspire young Colombians to put forward extra-curricular ideas linked with Sustainable development. Supported by a dear friend, César López director of El Clavo Communications, we were able to televise and digitise our message, therefore, reaching a greater audience. The Cali based company were a great help in our endeavour to unearth a winner.

The contests structure was practical and straightforward; each candidate had to submit a 90-second video of their idea. Firstly, the criteria demanded videos were innovative, inexpensive and community orientated. The winning candidate would win a 4-week English language scholarship at IH Belfast. As a result of the publicity, we received more than 70 videos and chose Martha and her EcoApp idea.

 So, this is how the app that you are holding in your hands at this very moment, was formed. I hope I have not bored you with my tale…

Remember that making the world a better place to live is like completing a huge puzzle. A puzzle where the pieces are our little actions and positive mental attitudes, where will your piece fit?

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